Astrotourism is a sustainable and responsible form of tourism that combines night and daytime sky observations, outreach and leisure activities related to astronomy. But it is also a resource to promote territories with fewer possibilities that find in star tourism an excellent opportunity to increase quality visitors.
Starlight Destinations are not only places with excellent sky quality, but must also have the means to guarantee its protection, and must also be places that can be visited, that is, they must have adequate infrastructure and activities related to tourism and their integration into the nighttime natural environment.
The average profile of the astro-tourist who visits us is culturally and economically medium-high. They have an acute environmental sensitivity, enjoy the experience before and after, and return to enjoy the cultural and natural wealth of the territory, the heritage that we bring to them and put in value (archeology, paleontology, geology,...with stars), in a pleasant and didactic way, benefiting from these experiences.
The main beneficiaries are the local communities, especially in rural areas that, due to their lower population density and low light pollution, have better skies. It also revalues the cultural, scientific, environmental, biodiversity and ethnographic heritage of the territory, which we combine with the sky.
The Starlight Strategy proposes a tourism growth model for the coming years based on the following principles that are in line with the Sustainable Development Goals of the United Nations:
"Among others, tourism can become a major instrument for a new alliance in defence of the quality of the nocturnal skyscape. Responsible tourism can and should take on board the night sky as a resource to protect and value in all destinations. Generating new tourist products based on the observation of the firmament and the phenomena of the night, opens up unsuspected possibilities for cooperation among tourism stakeholders, local communities, and scientific institutions". Article 9, Starlight or La Palma Declaration (2007).